Finding low competition keywords

Ideas for Writing Articles with Low Competition Keywords

Finding low competition keywords is crucial for improving your website's SEO and driving organic traffic. This report synthesizes various strategies and tips from multiple sources to help you identify and utilize low competition keywords effectively.

Understanding Low Competition Keywords

Low competition keywords are search terms that have fewer websites competing for high rankings on search engines. These keywords are typically easier to rank for and can help new or smaller websites gain visibility without extensive off-page SEO efforts.

SEO Strategy


Why Focus on Low Competition Keywords?

  • Easier to Rank: Since these keywords have a lower level of competition, it becomes easier to rank higher in search results, which is particularly beneficial for new or small businesses.
  • Specific Targeting: Low competition keywords often have a more specific intent or are long-tail keywords that target a narrower audience, making your content more relevant to searchers.
  • Building Authority: By targeting low competition keywords and creating high-quality content around them, you can establish yourself as an authority in your niche.

Strategies to Find Low Competition Keywords

1. Use Long-Tail Keywords

Long-tail keywords are phrases that contain three or more words. They are highly specific and often have lower search volumes but less competition. These keywords can help you attract a more targeted audience.

2. Leverage Keyword Research Tools

Tools like Google Keyword Planner, SEMrush, Ahrefs, and SE Ranking can help you discover keywords with lower competition and higher search volume. These tools often provide metrics like keyword difficulty and competitive density to help you identify the best opportunities.

3. Analyze Competitors

Examining the keywords your competitors are targeting can provide valuable insights. Tools like SEMrush and Ahrefs allow you to perform a keyword gap analysis to find keywords that your competitors rank for but you do not.

4. Utilize Google Features

Google offers several features that can help you find low competition keywords:
  • Google Autocomplete: Start typing a query in Google’s search bar and see what suggestions come up.
  • People Also Ask: This feature provides related questions that users frequently search for.
  • Related Searches: Found at the bottom of the search results page, these are additional queries related to your initial search.

5. Explore Forums and Social Media

Forums and social media platforms are excellent sources for finding low competition keywords. Users often post questions and discussions that can reveal underserved topics. Platforms like TikTok, Facebook, and Twitter can also provide keyword ideas through features like "Others Searched For" and recommendation requests.

6. Check Keyword Difficulty Scores

Keywords with a difficulty score of 30 or below are generally considered easier to rank for. Filtering for keywords with low difficulty scores can help you identify the best opportunities.

7. Consider Search Intent

Aligning keyword intent with your content is crucial for attracting the right audience and driving relevant traffic. Understanding whether the intent is informational, navigational, or transactional can help you create content that meets the needs of searchers.

Optimizing Content for Low Competition Keywords

  1. High-Quality Content: Produce high-quality, informative content that addresses the needs and questions of your audience.
  2. On-Page SEO: Incorporate low competition keywords in page titles, meta descriptions, headers, and throughout the content.
  3. Backlinks and Social Signals: Building high-quality backlinks and social signals can further boost the visibility and ranking of your low competition keyword pages.

Conclusion 

Mastering the use of low competition keywords can significantly enhance your SEO efforts and increase your online visibility. By leveraging long-tail keywords, utilizing keyword research tools, analyzing competitors, and optimizing your content, you can effectively target low competition keywords and drive more organic traffic to your website.

SEO Tools

By following these strategies, you can identify and capitalize on low competition keywords, helping your website rank higher and attract a more targeted audience.